166. Building a transformational strategic partnership

Fundraising Bright Spots

Building a transformational strategic partnership is not easy. But this example shows it can be done. And the reward in furthering your mission is so great, for many charities it is absolutely worth aiming high and developing even stronger relationships with the very few partners who can make the biggest difference.

In March 2024 Bowel Cancer UK launched a three-year partnership with Andrex, the UK’s leading toilet roll brand. This award-winning partnership is changing attitudes, as well as increasing awareness of the symptoms of the disease, on a huge scale.

The partnership is worth an extra £2.3m to the charity. This is on top of its ongoing presence, which raises awareness of symptoms on toilet roll packaging in 10 million homes in the UK.

In the show, Megan from Bowel Cancer UK and Natalie from Andrex share their perspectives on building an ambitious, win-win partnership whose positive effect is so much greater than either organisation could achieve on its own.

And they share tips and encouragement for other organisations that want to create their own win-win strategic partnerships.