#78 - Episode 2 | Fake news, bias, diversity & the future of Behavior Science (Jez Groom)

Future Hacker (English)

Guest: Jez Groom. With over 10 years of experience of practically applying behavioural science in business, societies and communities, Jez has established himself as one of the world's leading practitioners in the field. He is the Founder of Cowry Consulting, which works with some of the biggest brands and businesses in the world including Amazon, Sky, Tesco, HSBC, and Fidelity. Cowry is also a member of Diversifi, a global network focused on driving diversity and inclusivity in this growing field. He is the author of "Ripple - the big effects of small behaviour changes in business", and is also an Honorary Research Fellow at the Dept of Psychology at City University, London. We have a great conversation about how to scale behavioural science for businesses, go through some use cases about employee experiences (going back to the office post pandemic) and the future of the retail industry, fighting fake news, unconscious bias training, the future of behavioral science & new technologies and collaboration with Diversifi network.

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