Scaled CSMs Should Be Creating Content

Gain Grow Retain

Are you using scaled CS as a universal engagement strategy? If not, you are missing out on giving your team the chance to build out their roles due to lack of bandwidth.

In building relevant and actionable content, it is important that you:

• know the persona
• know the product
• know the market
• share best practices
• have a variety of content types
  • webinars
  • workshops
  • 5-7 minute recordings
  • in-product guies
  • templates
  • social media

The result of a strategically planned content library that is easy to access is stronger customer engagement across all segments. It also allows your team to maximize the 1:1 activities that drive the outcomes you are looking to help your customer with.

What ways are you using content to strengthen your customer engagement?

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