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Tracy Hazzard
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Manage episode 275319973 series 2455313
Nội dung được cung cấp bởi Jill Lublin. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jill Lublin hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Based in Orange County, California, husband and wife product designers and design experts Tom and Tracy Hazzard have spent more than 20 years living and designing together. For clients they solve the problem of what to make, how to make it stand out with women and men, and most importantly, what it takes to make it competition-proof. Collectively they have designed and developed over 250+ retail products that generate more than $750 million dollars in revenue. They hold over 35 utility and design patents with an 86% commercialization rate – double the USPTO-reported national average. They know what it takes to fight Goliath for patent infringement and win and why it’s not worth it (their experiences are even featured in an entrepreneurship course at Northwestern University’s Kellogg School of Management). In the last year, Tom & Tracy have added 3D Print product designers, podcast hosts and authors of IP Battle Scars, Lessons and Evasive Tactics to their list of joint credits. Tracy recently launched her new columnBy Design for Inc.
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