Catherine Hoffman Seaton, VP Marketing at Windsor Fashions & Caroline Nuckolls, Head of Sales - Americas at Bambuser live from GELF 2023 in LA

Global E-Commerce Leaders Podcast

Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the Los Angeles Global eCommerce Leaders Forum in early 2023. These episodes are presented by Stream Commerce, a full-service Shopify Plus eCommerce agency delivering world-class Shopify Plus digital storefronts & growth marketing solutions. Stream Commerce can help you navigate the new Markets, Markets Pro and Global-e international capabilities native to Shopify and work hand-in-hand to help you drive profitable global sales.

And if you have questions about whether or not your international Klaviyo email marketing and paid performance marketing with Meta and Google is working as hard as you are, call the experts at Stream Commerce; they can help you maximize your return.

The Global eCommerce Leaders Forum LA 2023 offered retail professionals strategic insights and actionable takeaways about how industry leaders are tackling their top Global DTC and cross-border eCommerce challenges – and how they are successfully making a case for investing in global retail growth.

In this episode, we meet Catherine Hoffman Seaton, Vice President of Marketing at Windsor Fashions & Caroline Nuckolls, Head of Sales - Americas at Bambuser

If you liked this podcast, you can follow it on Apple iTunes, Spotify, Google, the Amazon Music podcast channel or your favourite podcast platform. Please rate and review with a five-star rating and be sure and recommend us to a friend or colleague in the retail and cross-border commerce industry.

You can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com. Be sure and block off your calendar for the next GELF event in New York City on October 12, 2023! I'm your host Michael LeBlanc, strategic retail advisor, keynote speaker and podcaster, and you can learn more about me on LinkedIn.

About Catherine

As head of the global marketing team at Windsor, my focus is on engaging and inspiring customers across all touch points to drive brand awareness and loyalty. This includes leading all strategy, budget, operations and team across:

-Performance Marketing (seo, sem, pla, display, paid social, affiliate)
-Customer Marketing (crm, loyalty, email, sms)
-Community Marketing (owned social, influencer, blog)
-Brand Marketing (pr, partnerships)
-Retail Marketing (in store marketing, local marketing, mall marketing)
-Creative Graphic Design and Copy
-Windsor Live
With over 20 years experience in leading data driven customer centric marketing teams for multichannel retailers, I have held roles at brands such as Gap, Harry & David, Harbor Freight Tools, HSNi, Torrid and Windsor. I received my undergraduate degree from the University of Arizona and my MBA from Dominican College and currently reside in southern California where I enjoy the year round sunshine.

About Michael

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!