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Why Only Putzes Care About Email Preview Text Copy
Manage episode 410362538 series 3562074
Nội dung được cung cấp bởi Troy Broussard. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Troy Broussard hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In today’s episode, you’ll uncover the untold truth about preview text in email marketing with host Troy Broussard.
Gain exclusive insights into the evolution of preview text, its potential impact on audience trust, and the controversial stance on its necessity in email creation. Find out why Troy questions the effectiveness of this widely adopted practice and how it could impact your email campaigns.
Are you curious to discover the real value of preview text and its relevance to your marketing efforts? Don't miss out on this thought-provoking discussion that challenges conventional ideas in the world of email marketing.
Show Highlights:
- Do you know the concept of preview texts in emails? [01:11]
- What does preview text do in email marketing? [02:06]
- Is preview text necessary for building trust in email marketing? [03:18]
- The reason behind a lot of irrelevant preview texts. [03:58]
- What happens when the preview text is set right? [04:37]
- Understanding what's the highest and best use of your time. [05:56]
- Does adding complexity to your email process benefit you? [06:35]
- Here is how you can avoid deception in email marketing. [08:32]
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