557 Cowboy Wisdom & Elite Video Marketing w/ Tucker Brown (R.A. Brown Ranch)

Going Deep with Aaron Watson

Tucker Brown is the 6th generation rancher of the R.A. Brown Ranch. He has grown his followers on TikTok to 199k+, and garnered 3.7 million likes on his videos. He went viral overnight by sharing a video on TikTok of him lassoing a cow. Since then, he’s been constantly sharing tidbits of their ranch operations content in the said platform that help grow his business.

R.A. Brown Ranch is a progressive family ranching business that has been producing some of the most superior cattle and Quarter Horses in the industry since 1895. They raise and sell four breeds of cattle: Angus, Red Angus, SimAngus, and Hotlander.

In this episode, Aaron together with Hannah and Tucker talked about how he transformed his family ranching business using video marketing.

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