Flipping the Script on Educational Content

Good Content with Shannon McKinstrie

I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squad Society Retreat and discuss why people don’t want to be educated on Instagram anymore and what to do instead.

In this episode we’ll be covering:

• Creating the simplest Reels ever
• How service providers can create shareable content
• Reminders we really need to hear in your content, even if you think we already know it
• You can make sales without going viral
• Three things to keep in mind when you’re creating your next Reel

Links + Resources:

• Learn more about the Reels Lab
• Learn more about the Social Squad Society

Did you miss the episode I recorded in Savannah at the Annual Social Squad Society Retreat? Head to Episode 008: Creating Content That Starts a Conversation to listen, there’s a surprise guest at the end!

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