The 4 H’s Are the Only Content Pillars You Need for Reels

Good Content with Shannon McKinstrie

If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, Humor and Happenings), how to start using them, and we are looking at actual reels going viral right now that fall under these four pillars. Let’s dive into the reels that are working right now in Summer 2024!

In this episode we’ll be covering:

• How to simplify your Instagram content with the Four H’s
• A quick tip on copyright infringement if it happens to you
• The pillar that has changed the most when it comes to creating content
• Keeping your content simple, shareable and specific
• The perfect timing for a one minute reel tutorial
• Creating simple behind the scenes content that people love to watch
• Changing and adapting older content to what works now

Grab the Freebie Reels that Pop Off for prompts and captions using the four pillars!
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Tune into Episode 2 to hear more about the Four H’s

Tune into Episode 5 to hear more about the Three S’s
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