Understanding and Meeting Your Audience's Emotional Needs

Good Content with Shannon McKinstrie

What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression.

In this episode we’ll be covering:

• Buying better versions of ourselves
• Creating content that keeps people coming back for more
• Understanding the feeling you want your content to evoke in your audience
• What does it mean to create content that creates a feeling?
• Why knowing why your person taps follow will help you make better content
• Analyzing and adjusting your content strategy
• My rule of thumb for the best time to post on social media

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