We’re Getting Back to Basics and Loving Our Content

Good Content with Shannon McKinstrie

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!

In this episode we’ll be covering:

• How the social media landscape has changed since 2020 and even during 2024
• We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.
• The return to fundamental marketing principles like transparency, integrity, and honesty.
• Applying the 4 H Method to your content strategy this year.
• Diversifying your content with a mix of personal stories to build a genuine connection with your audience.
• A peek at the big plans coming in 2025!

Links from this episode:

• Grow Your Gram Guide
• The 4 H Method Masterclass
• A Week of Content

Episodes you might have missed:

• Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
• Episode 040: Build More Connections with Everyday Moments
• Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert

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