Why Creating Specific Content Leads to Higher Engagement

Good Content with Shannon McKinstrie

In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, specific, and engaging content is always your best bet for success. This ten minute episode is full of actionable tips to help you create genuinely good content that will actually resonate with your audience.
In this episode we’ll be covering:

• The misleading and unethical advice on Instagram on right now
• Creating ethical hooks vs unethical hooks in your content
• Real examples of using specificity that are actually working
• One simple thing I do to understand why a video is so successful
• How using specificity in your content creates a connection point

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