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What is SEO? An Australian Small Business Version
Manage episode 408224170 series 3550893
Nội dung được cung cấp bởi Grownomics.com.au. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Grownomics.com.au hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode of "Grow Your Aussie Business with Grownomics," host Adam Nichani explains the basics of SEO (Search Engine Optimization) and how it can benefit small businesses in Australia. Using the analogy of a wedding venue, Adam illustrates how SEO helps make a website more attractive, credible, and easily discoverable by potential customers.
He clarifies the difference between SEO and PPC (Pay-Per-Click) advertising, emphasizing that SEO is a long-term, organic strategy that focuses on improving a website's ranking in search results through quality content, backlinks, and user experience.
Adam also discusses the importance of SEO for small businesses in Australia, given the country's vast geography, concentrated urban population, and cultural diversity. By optimizing their websites for search engines, small businesses can increase their visibility, target local customers, and appeal to various cultural backgrounds.
The episode concludes with an invitation for listeners to reach out to Grownomics for further guidance on implementing effective SEO strategies tailored to their unique business needs.
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