How AI Helps Brands Survive in Ecommerce — Valon Xhafa | Why AI-driven Brands Succeed More than Traditional Ones, Why Knowing Customer Behavior is Crucial, How Behavioral Science Impacts E-commerce and Shopping Habits (#318)

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6d ago 44:04

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In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.com
Topics discussed in this episode:

Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscape
How the pandemic changed the e-commerce industry, making traditional growth strategies less effective
What behavioral science means in the context of e-commerce and how it impacts user decisions
Why understanding external factors like weather, inflation, and competitor data is crucial for predicting user behavior
How the paradox of choice creates friction in the user experience and impacts conversion rates
What role web performance plays in user experience and its impact on revenue and ad costs

Links & Resources
Website: https://behamics.com/
LinkedIn: https://www.linkedin.com/in/valon-xhafa-b8ab856b/
Facebook: https://www.facebook.com/behamics
Get access to more free resources by visiting the podcast episode page at
t.ly/FfJ-J
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