GE Ep 332 [2021] - How and Why Talent is The Best Growth Strategy w Reid Lappin

Growth Experts with Dennis Brown

Nội dung được cung cấp bởi Dennis Brown. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Dennis Brown hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

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Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.

Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry. Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.

Tune in to hear Reid’s exciting story…

2:19 – What is Vokal? 3 Buckets for Quantitative Growth

3:19 – Being the Best Option vs. Being the Only Option

5:58 – Why you need multiple playbooks

7:30 – Track Record vs. MBA

8:58 – Buyer Behavior…What you need to know

10:48 – Creating a self-generating talent engine

12:10 – Evolving into the modern digital economy

13:23 – Leveraging LinkedIn for outreach

14:20 – Now hiring! Product Engineers, Data engineers, Growth & Performance Marketers, Designers

15:00 – Wealth & Wisdom from the CEO in the recruiting process

16:08 – What’s not working…

18:14 – Engineering your Finances to attract top talent

19:38 – Sharing the upside

22:13- Profit Sharing & Equity Programs

23:55 - Retention through Culture, People, and Momentum

24:50 – The Mission & The Metrics

25:40 – Reid’s Favorite Tools & Books

Resources:

Connect with Reid Lappin…

LinkedIn: Reid Lappin

Website: Vokal.io

Reid’s Favorite Books:

Work Rules by Laszlo Bock (Formerly Senior VP of People Operations at Google, Inc.)

Creativity Inc. by Ed Catmull (President of Pixar Animation & Disney Animation)

Reid’s Favorite Growth Tool:

Creating Content on LinkedIn

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