Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors

Growth Sessions: eCommerce Advertising

In this episode Adam chats with Gabi Lewis, Co-Founder at Magic Spoon about Magic Spoon’s recent expansion from DTC to over 7000 stores across the US from Walmart, to Target, Albertsons, and more. They discuss how they use a flavour launch strategy to drive repeat purchases, Adam’s love for Magic Spoon, and how to win everywhere Magic Spoon is. Gabi also dives into how Magic Spoon works with creators and leverages influencer marketing from influencers as investors, to product collaboration.