S2E12: Jonny Bloomfield ＜＞ Oopla: Professional Rugby sport science transformed into motivation game mechanics

Health Points : Health Gamification

And we're at Episode 12 of Series 2, and joining us is Dr. Jonny Bloomfield, CEO at Oopla.

Jonny is a Behavioral Health & Performance Coach specialising in stress management, sleep, exercise & nutrition. He has a background in Sports Science, with a PhD from the University of Hull, and started his career as a Fitness Coach at Ulster Rugby. moving on to a Sports Physiologist at the Sports Institute of Northern Ireland, then taking on the role as the first Sports Scientist for England Rugby, before moving on to occupational science roles ahead of starting Oopla.

In this episode, we explore:

• Taking international-level Rugby sports science to the front line of the health service staff

• The exercise motivation mechanics, of not just points for being active, but adopting a strategy to be active, to get more points, reflecting more traditional strategic board & videos games

• And working with different player types, to make sure everyone feels part of a community, no matter if they more of the traditional active ‘gym bunnys’, or those who are starting to discover being more active.