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Sales Angle: A Winning Sales Methodology for a Healthy Pipeline with Tom Lloyd, VP of Marketing at SEDNA

20:21
 
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Manage episode 352374518 series 3399729
Nội dung được cung cấp bởi Kathy Kelleher. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Kathy Kelleher hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Description:
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales leaders can address this challenge.
Tom is a marketing leader who has worked across several verticals and GTM motions in marketing to SMBs and enterprises. He specializes in marketing strategy, demand generation, brand strategy and development, customer experience transformation, messaging, digital marketing, events, and leadership. Besides his role at SEDNA, Tom is also Executive Member of Pavilion.

They cover:
👉 [04:52 - 06:11] What does a healthy pipeline look like?
👉 [06:41 - 08:48] How does a sales methodology play into knowing where a pipeline is?
👉 [09:44 - 11:21] What's the cost to marketers of the unhealthy pipeline?
👉 [12:14 - 13:20] What drives the coverage ratios most people think they need for their business?
👉 [14:47 - 16:33] How should we train marketing and sales professionals to manage pipelines effectively?

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Apple:
👉 Spotify:

And connect with Tom here:
👉 SEDNA Website: https://sedna.com/

Instructions on how to follow, rate and review are here.


About the Show
Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast features open conversations with sales, marketing, and customer success champions. In each episode, our expert guests will teach you how to drive sales productivity as we analyze real-life revenue metrics from multiple angles.


Meta Description:
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipeline and how marketing and sales leaders can address this challenge.
Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 tập

Artwork
iconChia sẻ
 

Series đã xóa ("Feed không hoạt động" status)

When? This feed was archived on March 02, 2025 01:17 (12d ago). Last successful fetch was on September 11, 2024 07:12 (6M ago)

Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 352374518 series 3399729
Nội dung được cung cấp bởi Kathy Kelleher. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Kathy Kelleher hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Description:
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales leaders can address this challenge.
Tom is a marketing leader who has worked across several verticals and GTM motions in marketing to SMBs and enterprises. He specializes in marketing strategy, demand generation, brand strategy and development, customer experience transformation, messaging, digital marketing, events, and leadership. Besides his role at SEDNA, Tom is also Executive Member of Pavilion.

They cover:
👉 [04:52 - 06:11] What does a healthy pipeline look like?
👉 [06:41 - 08:48] How does a sales methodology play into knowing where a pipeline is?
👉 [09:44 - 11:21] What's the cost to marketers of the unhealthy pipeline?
👉 [12:14 - 13:20] What drives the coverage ratios most people think they need for their business?
👉 [14:47 - 16:33] How should we train marketing and sales professionals to manage pipelines effectively?

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Apple:
👉 Spotify:

And connect with Tom here:
👉 SEDNA Website: https://sedna.com/

Instructions on how to follow, rate and review are here.


About the Show
Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast features open conversations with sales, marketing, and customer success champions. In each episode, our expert guests will teach you how to drive sales productivity as we analyze real-life revenue metrics from multiple angles.


Meta Description:
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipeline and how marketing and sales leaders can address this challenge.
Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 tập

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