Sales Angle: A Winning Sales Methodology for a Healthy Pipeline with Tom Lloyd, VP of Marketing at SEDNA

Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

cách đây 12 ngày trước33:58

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In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

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Description:

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales leaders can address this challenge.

Tom is a marketing leader who has worked across several verticals and GTM motions in marketing to SMBs and enterprises. He specializes in marketing strategy, demand generation, brand strategy and development, customer experience transformation, messaging, digital marketing, events, and leadership. Besides his role at SEDNA, Tom is also Executive Member of Pavilion.

They cover:

👉 [04:52 - 06:11] What does a healthy pipeline look like?

👉 [06:41 - 08:48] How does a sales methodology play into knowing where a pipeline is?

👉 [09:44 - 11:21] What's the cost to marketers of the unhealthy pipeline?

👉 [12:14 - 13:20] What drives the coverage ratios most people think they need for their business?

👉 [14:47 - 16:33] How should we train marketing and sales professionals to manage pipelines effectively?

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:

👉 Apple:

👉 Spotify:

And connect with Tom here:

👉 LinkedIn: https://www.linkedin.com/in/tllloyd/

👉 SEDNA Website: https://sedna.com/

Instructions on how to follow, rate and review are here.

About the Show

Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast features open conversations with sales, marketing, and customer success champions. In each episode, our expert guests will teach you how to drive sales productivity as we analyze real-life revenue metrics from multiple angles.

Meta Description:

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipeline and how marketing and sales leaders can address this challenge.

Hidden in Plain Sight is handcrafted by our friends over at: fame.so

13 tập

#Careers #Business #Marketing #Kathy Kelleher #Hidden In Plain Sight #People.ai #Mariana Prado Cogan #Revenue #Revenue Intelligence #Sales #MBA #Art Is Hard #B2B

Sales Angle: A Winning Sales Methodology for a Healthy Pipeline with Tom Lloyd, VP of Marketing at SEDNA

Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

published cách đây 2 năm trước

Chia sẻ

MP3•Trang chủ episode

Series đã xóa ("Feed không hoạt động" status)

When? This feed was archived on March 02, 2025 01:17 (8d ago). Last successful fetch was on September 11, 2024 07:12 (6M ago)

Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.

Description:

They cover:

👉 [04:52 - 06:11] What does a healthy pipeline look like?

👉 [06:41 - 08:48] How does a sales methodology play into knowing where a pipeline is?

👉 [09:44 - 11:21] What's the cost to marketers of the unhealthy pipeline?

👉 [12:14 - 13:20] What drives the coverage ratios most people think they need for their business?

👉 [14:47 - 16:33] How should we train marketing and sales professionals to manage pipelines effectively?

Subscribe here:

👉 Apple:

👉 Spotify:

And connect with Tom here:

👉 LinkedIn: https://www.linkedin.com/in/tllloyd/

👉 SEDNA Website: https://sedna.com/

Instructions on how to follow, rate and review are here.

About the Show

Meta Description:

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipeline and how marketing and sales leaders can address this challenge.

Hidden in Plain Sight is handcrafted by our friends over at: fame.so

13 tập

#Careers #Business #Marketing #Kathy Kelleher #Hidden In Plain Sight #People.ai #Mariana Prado Cogan #Revenue #Revenue Intelligence #Sales #MBA #Art Is Hard #B2B

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