Behind The Brand: Episode 006 - The Packer's #1 Raving Fan

History of the Brand

In this episode, Jason Hewitt shares the story of the world's most successful luxury goods brand. It began when a young boy left home at the age of just thirteen, left home and walked for nearly two years to finally reach the big city in which he longed to live. He would go on to create what would become a company that would catch the attention of the richest, most powerful men and women in the world -- and create his very own empire -- a brand worth more than twenty-seven billion dollars today.