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Episode 68 - How Lending & Retail Teams Can Work with Marketing to Reach Everyone's Goals!
Manage episode 418246389 series 2994499
Nội dung được cung cấp bởi FI GROW Solutions. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được FI GROW Solutions hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, Senior Vice President of Marketing, discuss strategies for integrating marketing and sales within financial institutions. They highlight the importance of Google reviews for enhancing business reputation and SEO, and share effective methods for deepening customer relationships through automated referrals and targeted marketing, offering practical insights to boost customer engagement and business performance.
Key Takeaways:
Integration of Sales and Marketing: Aligning marketing strategies with sales objectives is crucial for driving tangible business results and enhancing overall performance.
Importance of Google Reviews: Implementing strategies to increase Google reviews can significantly improve SEO and influence customer decisions, thus boosting business reputation.
Cross-Departmental Collaboration: Automating referrals among departments and using targeted onboarding programs are effective in deepening customer relationships and expanding service offerings, which are key to increasing customer retention and upsell opportunities.
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