HCH014: Katie Bessant: Top 5 marketing tips for short-term rentals

Holiday Cottage Handbook

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Join host James Varley for an in-depth chat with social media and marketing expert Katie Bessant, who runs The Holiday Hive.
Katie is an experienced short-term rentals host and professional who helps property managers to promote their rentals on social media.

During the pod, Katie shares her top five tips for marketing short-term rentals.

3:12 Katie’s lifelong journey in short-term rentals

6:20 The Holiday Hive

7:38 Tip 1: Photography is key

10:52 Tip 2: Set up a direct booking website

13:33 Tip 3: Utilise social media

14:26 Tip 4: Email marketing

15:42 Instagram and Facebook can be powerful platforms

16:17 Have a consistent social media game

17:13 Try repeating quality content

18:05 One platform can be enough

18:43 Tip 5: Focus on the guest experience

20:30 The personal touch is important

21:38 Top tips for hosts starting out

22:54 The situation in Devon

24:10 Follow @theholidayhive on Instagram

Links mentioned:

Holiday Cottage Handbook website

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