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#073 - Hospitality Meets Felix von Hurter - The No Alcohol Drinks Creator
Manage episode 293425477 series 2789980
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Ahhhh, Drink. We all love it. But not all drinks are made equally and today's guest is part of a team who have produced a world class no alcohol beer.
As a fanboy, I was delighted I got some time with Felix von Hurter, Co-Founder of No Alcohol drinks guru's Freestar Drinks (https://freestar.co).
As always, we cram in loads including:-
- Facebook advertising
- The need for hospitality’s return
- Starting in flavours and fragrance
- Sipsmith
- The rise and rise of Gin
- Lame and Soda
- The de-alcoholising process
- Having a positive impact on the planet
- Liquid engineering
- What it takes to pioneer a product
- Winning a world beer award
- Occasions for generations
- The emergence of the Alcohol free category
- Lo & No perceptions
- Sunk cost fallacy
- Palate fatigue
- The future
- The now
It's a cracking chat and Felix and his Co-founders level of tenacity is to be applauded but it is most certainly worth it. They have produced a world class product.
Enjoy.
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy
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