Open House or Market Launch? You Decide.

Houston Real Estate Podcast with Dale Ross

Open houses aren’t what they used to be. Our team, though, has created a system that results in hosting the perfect open house.

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Considering Selling your Houston area home? Get a market analysis of your home

Do open houses even work anymore?

That’s not an easy question to answer. With the abundance of homes we have in this market, open houses are a dime a dozen. The other thing to consider is that the way most agents conduct open houses doesn’t really work anymore.

We, on the other hand, have developed a system called ‘market launch.’ Our market launch is similar to an open house in that the end result is the open house. However, we do many things in advance to make the open house an event and create an abundance of interest in your home before it ever goes onto the market.

How successful are our market launches? We’ve had as many as 52 people at an open house before, and we ended up getting 20 offers for that particular home.

We’re still generating multiple offers on some of our listings using this program, so whenever you get ready to sell your home and your agent says that they do open houses, have them explain to you what their open house process is really like. If it’s just an everyday open house, call us and we’ll compare it to our market launch. We’ll show you how we can bring lots of buyers to your home as soon as it comes on the market and get it sold for the highest price.

It’ll be our little secret.

If you have any more questions, please feel free to email me or give me a call. I look forward to hearing from you!