#26 | The Identity Principle Billionaires Like Jeff Bezos Use to Make Wealth Building AUTOMATIC and How You Can Do The Same

How Billionaires Think: Mental Models, Decision Frameworks & Psychology Principles For Building Wealth

What if the real reason you're not building lasting wealth isn't your strategy, habits, or effort, but the story you’re telling yourself about who you are?

Most entrepreneurs are exhausting themselves trying to “stay disciplined” or “push through.” But the people who build generational wealth don’t rely on willpower, they operate from identity. This episode reveals the mental model behind that shift… and why it changes everything.

In this episode, you’ll discover:

• The exact identity shift that separates billionaires from burnt-out founders
• Why most people self-sabotage with "trying harder" instead of becoming someone ne
• The three core identities that make long-term thinking, calm decision-making, and strategic focus feel automatic

This is how high-performers build wealth without burnout, and once you get this, your best decisions won’t feel like a fight anymore.

Hit play now to unlock the mindset that turns consistency from a struggle into second nature, and wealth-building into who you are, not just what you do.

Discover how to build wealth, unlock the habits of millionaires, and master how billionaires think using mental models, decision-making psychology, and elite performance psychology as we explore the wealth mindset, money mindset, and millionaire mindset that fuel generational wealth, financial freedom, and discipline and success—this is the financial freedom podcast where thinking like the rich, learning brain hacks for success, understanding cognitive biases, and applying thought frameworks, decision frameworks, productivity mindset, and success strategies all come together with behavioral economics, psychological hacks, and the psychology of success to help you think like a CEO through the lens of critical thinking podcast insights and mental models podcast breakdowns.