Fabian Geyrhalter builds and launches successful brands

How Brands Are Built

Nội dung được cung cấp bởi Rob Meyerson and How Brands Are Built. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rob Meyerson and How Brands Are Built hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

2M ago 56:45

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Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape.

Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purposefully small consultancy based in Los Angeles." Fabian is a brand strategist and creative director and host of the Hitting the Mark podcast. He's also written several best-selling books, including How to Launch a Brand and The Brand Therapy Book. Lastly, Fabian is founder of Toneoptic, which we discuss on the show.

Fabian was a guest on season two of How Brands Are Built, and I had a great time talking to him again. I hope you enjoy the conversation as much as I did.

To learn more about Fabian, visit www.finien.com. From there, you'll find links to his podcast and books. For Toneoptic, visit www.toneoptic.com.

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