10 Years Since Veganuary: Co-founders Matthew and Jane reflecting on the past and envisioning the future

How I Learned to Love Shrimp

Matthew and Jane co-founded the online campaign Veganuary in 2013, which has encouraged millions of people across the globe to try being vegan for the month of January and beyond. More recently, Matthew launched Veg Capital, an organisation that provides early-stage capital to companies striving to replace the use of animals in our food system and founded vegan chicken brand VFC. Jane remains on the board for Veganuary as chair.

Episode filmed live at the Vegan and Animal Rights Conference in Manchester in April 2024. The episode is warm and nostalgic as Jane and Matthew gave us insight into their Veganuary journey. The episode was also recorded and is available on our youtube channel.

Relevant links to things mentioned throughout the show:

• Kate Fowler - Veganuary
• Seth Tibbot - Tofurky Founder
• Veganuary website
• VFC Food Brand
• Veg Trust

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