Navigating Data Careers: Mental Health, Networking, and Personal Branding with Bethany Lyons

How to Get an Analytics Job

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Curious about the myriad career paths in data analytics and their impact on mental health? Join us for an enriching conversation with seasoned data professional Bethany Lyons. From her initial foray into pure math studies to securing a role at Tableau, Bethany shares her insightful journey and the diverse roles she’s held. Gain a deep understanding of her work on Tableau's LOD calculations and the pivotal role of networking and SEO in career advancement.
Building social capital is paramount for long-term success, and we discuss this vital concept extensively. Discover practical strategies for maintaining and growing your professional network, and learn the potential benefits of recording conversations and starting a podcast for broader engagement. We also delve into the utilization of AI tools to transcribe and repurpose content, along with the advantages of blending short sound bites with long-form material to captivate and nurture your audience.
What does it take to build a personal brand as an expert in your field? We explore the influencer playbook, focusing on content-driven influencers like Leah Tarrin and Anthony Pieri, and the strategic posting on LinkedIn to promote meaningful topics such as mental health. Bethany offers valuable insights on crafting educational content and its impact on job prospects, emphasizing the importance of balancing monetization with the preservation of social capital for enduring professional relationships. Join us to uncover these and more strategies for building a successful career in data analytics.

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1. Data Career Paths and Mental Health (00:00:00)

2. Building Social Capital for Future Success (00:12:42)

3. Influencer Playbook and LinkedIn Strategy (00:23:49)

4. Building Brand as Expert for Jobs (00:31:58)

5. Building a Following for Success (00:42:43)