How to Grow a Business | Charles Read, MBA, CPA | S1 EP 8

How to Grow a Business by Matt Holmes

In this week's episode we sit down with Charles Read, MBA, CPA, President & CEO of Custom Payroll Associates, INC., and Getpayroll.com, decorated Vietnam Veteran and former United States Marine, US Tax Court Practitioner, Internal Revenue Service Advisory Council Member, published Author and Speaker, Fox Business Contributor, featured guest of Maria Bartiromo (host of Mornings with Maria and Maria Bartiromo's Wall Street), and devoted husband and doting father.
We follow the journey Charles took starting at the tender age of 6, working for his father and family business making copies at .01 penny per page, before striking out on his own at a young age to join the Armed Services. Charles works for a variety of corporations, picking up something from each but never exactly fitting the corporate culture, deciding to one day do things his own way.

Charles creates a suite of enterprise-level payroll, timekeeping and HR solutions, among other things, and focuses in on the Small to Medium-Sized Business at around 20 associates.
Summary

In this episode, host Matt Holmes interviews Charles Reed, the president and CEO of Get Payroll. Charles has a storied background and career, with over 50 years of financial leadership experience in various industries. Get Payroll provides payroll and payroll-related services to small and medium-sized businesses in the United States, with a unique selling proposition of compliance. Charles is a CPA and a U.S. tax court practitioner, which allows him to advocate for his clients with the IRS. He shares insights on the IRS, the challenges of working with them, and the importance of compliance in payroll services. In this part of the conversation, Charles Read discusses the importance of passion and the challenges that veterans face when transitioning into the corporate workplace. He emphasizes the need for unlearning certain military behaviors and adapting to a different environment. Charles also shares his hierarchy of priorities in business, which includes mission, men, and self. He highlights the significance of taking care of the team and creating a positive work environment. Charles talks about the growth of his company and the role of marketing in its success. He also opens up about the personal tragedy of losing his daughter and how he found the strength to move forward. In this conversation, Charles Read, the CEO of GetPayroll, shares his insights and experiences in growing a business. He emphasizes the importance of tenacity and perseverance in both personal and professional life. Charles discusses the role of marketing and social media in business growth and highlights the need for businesses to stay on top of market trends and technology. He also talks about the key services offered by GetPayroll, including payroll, timekeeping, HR consulting, and retirement programs. Charles shares valuable advice for aspiring business owners, such as working on the business rather than in the business and going the extra mile for clients.

Takeaways

• Get Payroll provides payroll and payroll-related services to small and medium-sized businesses in the United States, with a focus on compliance.
• Charles Reed is a CPA and a U.S. tax court practitioner, which allows him to advocate for his clients with the IRS.
• Working with the IRS can be challenging, and it is important to be proactive and understand the law and regulations.
• Entrepreneurs bring a different mindset and passion to their businesses compared to professional managers in corporate America. Passion is crucial for success in business and entrepreneurship.
• Veterans face challenges when transitioning into the corporate workplace and need to unlearn certain military behaviors.
• Taking care of the team and creating a positive work environment is essential for business success.
• Marketing play

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