How to Make Environmental Campaigns Go Viral Using Augmented Reality Games, Kay Vasey + Olivier Bos MeshMinds Ep49

How to Save the World | The Psychology & Science of Environmental Behavior

MeshMinds makes planet-themed augmented reality games designed to massively increase engagement and social media sharing of environmental campaigns.

Kay and Olivier and I met when we were working for UNEP on the Clean Seas campaign. They do some really interesting work using the software Spark AR (that’s only used for instagram and Facebook applications) to make these very novel, light, immersive, and fun experiences - kind of like a mini or micro game - that people access by pressing the star icon on Instagram.

And holey moley, the things they make really work! Their game-like creations on Instagram have gotten millions of plays, shares, and viral marketing spreading by mastering this novel approach to engagement.

In this episode, we'll be diving into various creative ways you can use Spark AR and some of the theory to getting your project to really work.

Download the Spark AR software for free and try and make something https://sparkar.facebook.com/ar-studio

Don't forget, always jump on YouTube to search for free tutorials for anything you want to learn.

Meshminds.com

https://www.instagram.com/meshminds/

https://www.linkedin.com/in/kvasey/

https://www.linkedin.com/in/olivier-bos/

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com

Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet

Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL

This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action.

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