Two Brands Become One

Human-Centered Innovation

Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be clear about their expertise and perspective. Lisa and Kristine also explain that companies need great employees, so they must hold onto the ones they have because, in this transition point, employees must also empower themselves to figure out how they’re going to fit, while leaders must learn to communicate the opportunities to advancements. To understand the underlying guidelines in making two brands become one, tune in now on Human-Centered Innovation!

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