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Nội dung được cung cấp bởi Ideate. A User Experience (UX) Design Podcast and TSG - user experience design - human centered design thinking - ux - ui - product design -. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Ideate. A User Experience (UX) Design Podcast and TSG - user experience design - human centered design thinking - ux - ui - product design - hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
5: Smart Home 🏠 User Experience - Automation
Manage episode 197929386 series 1776497
Nội dung được cung cấp bởi Ideate. A User Experience (UX) Design Podcast and TSG - user experience design - human centered design thinking - ux - ui - product design -. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Ideate. A User Experience (UX) Design Podcast and TSG - user experience design - human centered design thinking - ux - ui - product design - hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode we delve into the topic of the connected smart home. What will it take for everyone to have a home like The Jetsons? https://twitter.com/ideateTeam
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continue reading
12 tập
5: Smart Home 🏠 User Experience - Automation
Ideate. A User Experience UX Design Podcast - product design
Manage episode 197929386 series 1776497
Nội dung được cung cấp bởi Ideate. A User Experience (UX) Design Podcast and TSG - user experience design - human centered design thinking - ux - ui - product design -. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Ideate. A User Experience (UX) Design Podcast and TSG - user experience design - human centered design thinking - ux - ui - product design - hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode we delve into the topic of the connected smart home. What will it take for everyone to have a home like The Jetsons? https://twitter.com/ideateTeam
…
continue reading
12 tập
Tất cả các tập
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Ideate. A User Experience UX Design Podcast - product design

1 11: Healthcare 🏥👩🏼⚕️ User Experience - Patients 49:30
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What do we want to get out of our experience with hospitals and doctors? How do connected devices play into each of our individual healthcare experiences? And how can we use machine learning to make sense of a massive amount of data?
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Ideate. A User Experience UX Design Podcast - product design

1 10: Vacation 🏖 User Experience - Tourists 1:06:59
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Come with us on a journey across seven states to find out how exploration is improving photos and overcoming prejudice.
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Ideate. A User Experience UX Design Podcast - product design

1 9: Education 👩🎓 User Experience – Students 43:16
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It’s not uncommon for us to ignore the impact of poor UX on our daily routine. A poorly designed app might make us miss a bus. A poorly designed door might make us look foolish. Often the effort required to right the wrong outweighs the cost. But in the case of education, a poorly designed experience has left millions of students disenfranchised, the nation with $1.5 Trillion in growing student loan debt, and employers with under-qualified candidates in the workforce. In this episode, we speak with four influencers who are fighting the battle on all fronts. In Discovery, they describe a problem that stretches from primary school, thru college, and right into the workplace. In Definition, we’ll isolate the players and their challenges. And finally, in Ideation, we’ll look at some ways to improve the UX of education in the future.…
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Ideate. A User Experience UX Design Podcast - product design

1 8: Shopping 🛍 User Experience - Retail 1:01:27
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What can the retail experience learn from sushi restaurants, Aaron's very own "Convenience Threshold Formula", symbiotic relationships, and Paul from 2009?
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Ideate. A User Experience UX Design Podcast - product design

1 7: Smart Home 🏠 User Experience - Assistance 16:07
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What can digital assistants learn from traumatic memories and…Abraham Lincoln?
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Ideate. A User Experience UX Design Podcast - product design

1 6: Smart Home 🏠 User Experience - Training 14:47
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Is there a shared experience between the setup of smart devices and a first visit to the gym? What can designers of smart home devices learn from personal trainers to craft better experiences for tomorrow? https://twitter.com/ideateTeam
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Ideate. A User Experience UX Design Podcast - product design

1 5: Smart Home 🏠 User Experience - Automation 21:50
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In this episode we delve into the topic of the connected smart home. What will it take for everyone to have a home like The Jetsons? https://twitter.com/ideateTeam
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Ideate. A User Experience UX Design Podcast - product design

1 4: Air Travel ✈️ User Experience - Flying 34:12
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In this episode of Ideate we’ll be exploring the way we book flights, those dehumanizing TSA checkpoints, the contrast of airport lounges, and a love story from Alaska Airlines. What’s lead to the current experience? And what can we learn from our experience to make better experiences tomorrow? 0:00 - A few personal stories 4:10 - The first step of air travel 11:00 - The Cunning and Mighty TSA 21:50 - The lure of the lounges 25:00 - What do the airlines want for travelers? 30:40 - Takeaways https://twitter.com/ideateTeam…
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Ideate. A User Experience UX Design Podcast - product design

How can a car that costs $50,000 have such a terrible User Experience? How did we get here? Who has some ideas? And when will things get better? https://twitter.com/ideateTeam
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Ideate. A User Experience UX Design Podcast - product design

1 2: Television 📺 User Experience - Entertainment 28:52
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TV - How could it improve? Episode 2 Show Notes Why has the television viewing experience become so fragmented? What has led to the state of the way things are? Where is the TV experience headed? This episode we explore these questions and more. The answers proved to be more complex than we were expecting, they include power struggle, patents, and Artificial Intelligence. 0:00 - Intro The state of the television viewing experience 0:05 - Jim Gaffiigan https://www.youtube.com/watch?v=Y21_ABDfNPg 1:50 - Tv shows cost a lot to produce, more than ever http://variety.com/2017/tv/news/tv-series-budgets-costs-rising-peak-tv-1202570158/ 2:25 - The cost of advertising http://adage.com/article/news/costs-ad-prices-tv-mobile-billboards/297928/ 2:45 - The Geico television show Cavemen https://en.wikipedia.org/wiki/Cavemen_(TV_series) 3:20 - 30 Rock Snapple product placement https://www.youtube.com/watch?v=b9hepxidZyo 4:00 - Lore podcast and Amazon prime tv series by Aaron Mahnke http://www.lorepodcast.com 4:20 - Game of Thrones season 7 pirating http://www.businessinsider.com/game-of-thrones-season-7-pirated-1-billion-times-torrents-streaming-muso-2017-9 9:00 - TV Guide Patent https://www.google.com/patents/US6396546?dq=6396546&hl=en&sa=X&ved=0ahUKEwj9vtS1msfXAhVCZCYKHUEgBCsQ6AEIKDAA 10:25 - Youtube TV review https://www.youtube.com/watch?v=_bC6HvS-ou4&feature=youtu.be&t=627 12:30 - The Onion’s new Netflix browsing service https://www.theonion.com/netflix-introduces-new-browse-endlessly-plan-1819595604 20:15 - “Why are remotes so awful?” on Slate.com http://www.slate.com/articles/life/design/2012/06/the_history_of_the_remote_control_why_are_they_so_awful_.html 22:35 - Logitech Harmony remote https://www.amazon.com/dp/B014PDFP9S/ref=sspa_dk_detail_0?psc=1 23:20 - HDMI CNC (Consumer Electronics Control) https://en.wikipedia.org/wiki/Consumer_Electronics_Control Twitter account: https://twitter.com/ideateTeam…
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Ideate. A User Experience UX Design Podcast - product design

Ideate. Credit Card Terminals: “Screaming children… beating the terminal with bats.” Show Notes 0:00 - Intro 1:00 - Street Interviews 2:30 - Why do we have to sign? https://twitter.com/marblefaun/status/920115293556477952 7:20 - Why aren't mobile payments sweet? https://twitter.com/jarlivingston/status/920298670444220417 11:30 - Standardization why are there so many payment terminals and how are companies like square and paypal able to make better terminal experiences https://twitter.com/justins_os/status/920118532762951680 18:15 - What’s the cost to update these POS systems? 20:15 - Touchscreen vs physical buttons, which is better? 21:55 - Titular Line 24:10 - Consistency of user experience, why so varied? 25:50 - Can user account profile be actually worth something? 27:50 - Why do we still use paper receipts? 29:35 - User Experience principles Edward Rolf Tufte https://en.wikipedia.org/wiki/Edward_Tufte 32:20 - What can we learn from the way other countries handle payments? https://www.nytimes.com/2017/07/16/business/china-cash-smartphone-payments.html 34:20 - Our suggestions on what we would like to see different in the next few years Twitter handles: Podcast @ideateTeam https://twitter.com/ideateTeam Paul @pbredenberg https://twitter.com/pbredenberg Hiromi @halfwintr https://twitter.com/halfwintr Rob @robfottf https://twitter.com/robfottf And soon… Aaron @AdPlusVerb https://twitter.com/adplusverb…
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Ideate. A User Experience UX Design Podcast - product design

Trailer by TSG - user experience design - human centered design thinking - ux - ui - product design -
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