Meet My New Biz Partner: Scaling a DTC brand in 2024, Buying IP for 6-figures, & Negotiating against me | Claudio Storelli (#173)

If I Was Starting Today

Jim introduces his new business partner, Claudio Storelli. Claudio shares his amazing entrepreneurial journey which includes graduating from Stanford at the age of 20 and making it to the pinnacle of the Wall Street finance world before pivoting to become an entrepreneur and brand builder. He and Jim share tactical insights from their new partnership and how they're planning to grow Neat Apparel into a massive performance apparel brand.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Finding a complimentary partner
• Transparency during negotiations
• Finding alignment
• Starting a brand IP first
• Goalie Wisdom
• Identifying an opportunity
• Choosing to skip amazon and retail early on
• Content strategy

Resources:

• Neat Apparel
• Storelli
• GrowthHit
• Jim Huffman website
• How We're Growing Neat (Build in Public)

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)