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#130 - Real Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of Lantern
Manage episode 441583708 series 1980353
This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends.
RELATED RESOURCES
Connect with Nancy - https://www.linkedin.com/in/nancyryerson/
The Power of Patient Podcasts in Modern Hospital Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/
How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/
B2B2C Strategies in Healthcare: Winning Employer Clients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/b2b2c-strategies-in-healthcare-winning-employer-clients-lindsey-kratzer/
100 tập
Manage episode 441583708 series 1980353
This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends.
RELATED RESOURCES
Connect with Nancy - https://www.linkedin.com/in/nancyryerson/
The Power of Patient Podcasts in Modern Hospital Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/
How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/
B2B2C Strategies in Healthcare: Winning Employer Clients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/b2b2c-strategies-in-healthcare-winning-employer-clients-lindsey-kratzer/
100 tập
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