#143 - Transforming Healthcare Marketing with Better BI

Ignite: Healthcare Marketing Podcast

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Nội dung được cung cấp bởi Cardinal Digital Marketing. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Cardinal Digital Marketing hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Uncuffed

1
S4, E1 - Day One 7:38

cách đây 5 weeks trước7:38

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7:38

Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

cách đây khoảng một năm trước 39:12

MP3•Trang chủ episode

Featuring:

Andrew Chang, Chief Marketing Officer of UChicago Medicine

Tom Stanton, Director, Marketing Analytics at Northwell Health

Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers

Ibrahim Albaba, Director of Growth & Strategy at CLS Health

RELATED RESOURCES

Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/

Connect with Tom - https://www.linkedin.com/in/thomaspstanton/

Connect with Clay - https://www.linkedin.com/in/claynickens/

Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/

174 tập

#Business #Marketing #MBA #Healthcaremarketing #Paidsocial #Cardinal Digital Marketing #PPC #SEO #DigitalMarketer

Ignite: Healthcare Marketing Podcast

#143 - Transforming Healthcare Marketing with Better BI

Ignite: Healthcare Marketing Podcast

11 subscribers

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Featuring:

Andrew Chang, Chief Marketing Officer of UChicago Medicine

Tom Stanton, Director, Marketing Analytics at Northwell Health

Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers

Ibrahim Albaba, Director of Growth & Strategy at CLS Health

RELATED RESOURCES

Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/

Connect with Tom - https://www.linkedin.com/in/thomaspstanton/

Connect with Clay - https://www.linkedin.com/in/claynickens/

Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/

174 tập

#Business #Marketing #MBA #Healthcaremarketing #Paidsocial #Cardinal Digital Marketing #PPC #SEO #DigitalMarketer

Tất cả các tập

Ignite: Healthcare Marketing Podcast

1
#148 - The Power of Communications in Veterinary Marketing with MedVet 25:31

cách đây 5 ngày trước25:31

25:31

This week on Ignite, Cardinal’s CEO, Alex Membrillo is joined by Vice President, Communications at MedVet, Sarah Berger, for a conversation packed with insights on how strategic communication can elevate your brand, align internal and external messaging, and build credibility in a competitive market. You’ll hear why collaboration between marketing and communication teams is key to crafting compelling stories, how a strong reputation directly impacts care delivery, and why focusing on the right platforms—not just the latest trends—drives success. RELATED RESOURCES Connect with Sarah - https://www.linkedin.com/in/srberger/ Mastering Healthcare Reputation Management https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/mastering-healthcare-reputation-management-rater8-orthoarizona/ Top Veterinary Marketing Trends for 2025: Strategies for Growth in a Changing Industry - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-veterinary-marketing-trends-for-2025/…

Ignite: Healthcare Marketing Podcast

1
#147 - The Performance Creative Playbook for Healthcare Marketers 15:14

cách đây 12 ngày trước15:14

15:14

In a world where ad costs are rising, and privacy restrictions are limiting targeting, creative has become the biggest lever for paid media performance. Host Lauren Leone and guest Rich Briddock break down what defines performance creative today, why it’s more than just good design, and how privacy changes are shifting its role. They’ll dive into the battle for attention in competitive ad channels, the impact of platform algorithms, and how AI-driven optimization is reshaping creative testing. If your ad creative isn’t pulling its weight, this episode is a must-listen. RELATED RESOURCES The Art of Patient Journey Mapping: Creative Strategies for Marketing Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-journey-mapping-creative-strategies-for-marketing-success/ How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/build-2025-marketing-roadmap-goal-setting-strategic-testing/ How Meta’s Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/…

Ignite: Healthcare Marketing Podcast

1
#146 - Private Equity’s Impact on Healthcare Marketing with H.I.G Capital 17:19

cách đây 19 ngày trước17:19

17:19

In this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinal’s CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscape—including Google’s declining influence—while addressing critical factors like HIPAA compliance, EMR integration, and the balance between in-house and outsourced creative work. RELATED RESOURCES Connect with Anna - https://www.linkedin.com/in/anna-carlsmith/ How to Make Closed-Loop Reporting Work in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-closed-loop-reporting/ How to Build a Scalable MSO Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/…

Ignite: Healthcare Marketing Podcast

1
#145 - Mastering Healthcare Reputation Management with rater8 and OrthoArizona 29:19

cách đây 26 ngày trước29:19

29:19

In this must-listen episode of Ignite, Evan Steele, Founder and Chief Executive Officer of rater8 and Torin Dinh, Growth & Strategy Manager of OrthoArizona, join Cardinal’s CEO, Alex Membrillo to dive into the power of review management and online reputation in shaping patient acquisition and provider recruitment. Learn how evolving consumer expectations, local search trends, and digital-first experiences are redefining healthcare marketing in 2025. Discover key pitfalls to avoid, strategies for balancing digital and traditional marketing, and why a strong reputation is your ultimate competitive advantage. RELATED RESOURCES Connect with Evan - https://www.linkedin.com/in/evansteele/ Connect with Torin - https://www.linkedin.com/in/torin-dinh/ Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ 7 Tips to Get More Positive Reviews - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-tips-to-get-more-positive-reviews/…

Ignite: Healthcare Marketing Podcast

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#144 - Digital Strategies for Local Healthcare Success with Summit Physical Therapy 20:27

cách đây 5 weeks trước20:27

20:27

Discover the blueprint for local healthcare marketing success in a competitive landscape. In this episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Vice President of Administration and Marketing at Summit Physical Therapy, Georgiana Clary, share strategies for standing out against national players, mastering Google and Meta ads, and building strong community partnerships that drive trust and referrals. RELATED RESOURCES Connect with Georgiana - https://www.linkedin.com/in/georgiana-clary-008188127/ 10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/redefining-healthcare-marketing-through-accountability-agility-alignment/ Modernize Your PT Marketing Strategy: From Referrals to Direct Access - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/modernize-physical-therapy-marketing-referrals-to-direct-access/ Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/…

Ignite: Healthcare Marketing Podcast

1
#143 - Transforming Healthcare Marketing with Better BI 39:12

cách đây 6 weeks trước39:12

39:12

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success. Featuring: Andrew Chang, Chief Marketing Officer of UChicago Medicine Tom Stanton, Director, Marketing Analytics at Northwell Health Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers Ibrahim Albaba, Director of Growth & Strategy at CLS Health RELATED RESOURCES Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/ Connect with Tom - https://www.linkedin.com/in/thomaspstanton/ Connect with Clay - https://www.linkedin.com/in/claynickens/ Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/…

Ignite: Healthcare Marketing Podcast

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#142 - How to Create a Podcast Listeners Will Love with Practice of the Practice 20:08

cách đây 7 weeks trước20:08

20:08

This week on Ignite, Cardinal’s CEO, Alex Membrillo is joined by Joe Sanok, Author, Podcaster, and Consultant at Practice of the Practice. The two share insights on crafting a successful podcast strategy, from identifying a niche and leveraging expert interviews to monetizing through sponsorships. Tune in to learn how to elevate your brand and connect with your ideal audience in a unique and impactful way. RELATED RESOURCES Connect with Joe - https://www.linkedin.com/in/joe-sanok-8b140023/ The Power of Patient Podcasts in Modern Hospital Marketing- https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/ Strategic Storytelling: Video’s Role in a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/video-full-funnel-healthcare-marketing-strategy/…

Ignite: Healthcare Marketing Podcast

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#141 - Modernize Your PT Marketing Strategy: From Referrals to Direct Access with Teresa Stockton and Kimberly Valva of U.S. Physical Therapy 20:39

cách đây 8 weeks trước20:39

20:39

In this episode of Ignite, Cardinal’s CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how they’re leveraging digital innovation to empower field teams, align with operations, and chart a bold course for 2025—all while navigating the shifting dynamics of the physical therapy landscape. RELATED RESOURCES Connect with Teresa - https://www.linkedin.com/in/teresa-stockton-964313b/ Connect with Kimberly - https://www.linkedin.com/in/kimberly-petrucci-valva-a6193148/ Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/ Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/…

Ignite: Healthcare Marketing Podcast

1
#140 - Top Healthcare Marketing Trends for 2025 12:19

cách đây 9 weeks trước12:19

12:19

Join Cardinal’s CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone and dive into the healthcare marketing trends redefining how providers should reach and engage patients in 2025. From leveraging AI and omnichannel strategies to creating authentic patient connections and navigating measurement challenges, this episode of Ignite shares the insights and tools to drive growth and innovation in the new year. RELATED RESOURCES Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ How To Build a Digital Marketing Roadmap—and Why You Need One - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/…

Ignite: Healthcare Marketing Podcast

1
#139 - Executive Outlook on Healthcare Marketing in 2025 41:35

cách đây 10 weeks trước41:35

41:35

Get an exclusive look at how top executives are shaping the future of healthcare marketing in 2025. From navigating economic shifts and changing consumer behavior to thriving in competitive markets, they’ll reveal where they’re investing budgets and share strategies for scaling marketing efficiently. Learn what trends they see on the horizon and how to meet consumers at every step of their healthcare journey. Featuring: Mari Considine, Chief Marketing Officer of Acenda Integrated Health Matthew Fitzgerald, Chief Marketing Officer of Tend Ryan Torresan, Chief Marketing Officer of Peak Dental Services Chris Pace, Sr. Director of Digital Marketing at Banner Health RELATED RESOURCES Connect with Chris - https://www.linkedin.com/in/chrispaceaz/ Connect with Matthew - https://www.linkedin.com/in/matthew-fitzgerald-93b13bb/ Connect with Ryan - https://www.linkedin.com/in/ryantorresan/ Connect with Mari - https://www.linkedin.com/in/mariconsidine/…

Ignite: Healthcare Marketing Podcast

1
#138 - Navigating Meta’s 2025 Update: What Healthcare Marketers Need to Know 14:15

cách đây 11 weeks trước14:15

14:15

In this episode, Cardinal’s CSO, Rich Briddock and CGO, Lauren Leone, dive into Meta’s recent advertising changes that significantly impact healthcare providers, exploring the new restrictions to data sharing via CAPI and its impact on optimization and audience creation. Our hosts will unpack what these updates mean, their implications for marketers and actionable steps to adapt. RELATED RESOURCES Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/…

Ignite: Healthcare Marketing Podcast

1
#137 - Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group 22:46

cách đây 12 weeks trước22:46

22:46

Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal’s CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today. RELATED RESOURCES Connect with Monu - https://www.linkedin.com/in/kalsi/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/…

Ignite: Healthcare Marketing Podcast

1
#136 - How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing 18:09

cách đây 13 weeks trước18:09

18:09

As 2024 comes to a close, now is the time to start planning for success in 2025. Cardinal’s Chief Growth Officer, Lauren Leone and Director of Paid Media, Evan Ilgenfritz, dive into the strategic importance of road mapping for healthcare marketers, emphasizing how it can align digital marketing efforts with overarching business goals. Our hosts share how to set clear goals, build a roadmap that keeps your strategy on track, and test new ideas the smart way. Tune in to learn how to align marketing with business priorities, measure what matters, and adapt to changes for better results. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/…

Ignite: Healthcare Marketing Podcast

1
#135 - Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living 19:02

cách đây 14 weeks trước19:02

19:02

Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal’s CEO, Alex Membrillo, to share valuable insights into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys. RELATED RESOURCES Connect with Kristy - https://www.linkedin.com/in/ruppecraddock/ How to Nurture an Adult Daughter Through the Senior Care Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-nurture-an-adult-daughter-through-the-senior-care-journey/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ How to Improve Senior Care Lead Quality - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-senior-care-lead-quality/…

Ignite: Healthcare Marketing Podcast

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#134 - Driving Smarter Spend Through Marketing Incrementality 11:24

cách đây 17 weeks trước11:24

11:24

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership. RELATED RESOURCES Discover RevRx - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/ Media Mix Modeling: The Secret to Smarter Marketing Decisions - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/media-mix-modeling-secret-to-smarter-marketing-decisions/ How to Build A Scalable MSO Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/…

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Ignite: Healthcare Marketing Podcast « » #143 - Transforming Healthcare Marketing with Better BI

#143 - Transforming Healthcare Marketing with Better BI

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#143 - Transforming Healthcare Marketing with Better BI