Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
«
»
076: The Secrets of Marketing Automation with Kevin Bobowski
Manage episode 151070489 series 1014290
Quote:
“The CMO has quickly become a general manager.” - Kevin Bobowski
Guest:
Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.
Company:
Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.
In This Episode:
- How Marketing Automation can revolutionize your business.
- His unusual path to becoming a CMO.
- What Act-On does as a company.
- The advantages of being a last mover.
- What to look for when considering a marketing automation software.
- The evolution of the CMO role.
Resources:
A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.
96 tập
076: The Secrets of Marketing Automation with Kevin Bobowski
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Manage episode 151070489 series 1014290
Quote:
“The CMO has quickly become a general manager.” - Kevin Bobowski
Guest:
Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.
Company:
Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.
In This Episode:
- How Marketing Automation can revolutionize your business.
- His unusual path to becoming a CMO.
- What Act-On does as a company.
- The advantages of being a last mover.
- What to look for when considering a marketing automation software.
- The evolution of the CMO role.
Resources:
A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.
96 tập
Kaikki jaksot
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.