Is the CPM Model in Podcasting Really Sustainable?

In & Around Podcasting

In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."

Join us as we dive deep into this topic with two podcasting pros.

Plus, Stupid Stuff in Podcasting and The Flattering Ram!

Co-hosts, ( ) and Gareth Davies(@garethsounds on Twitter) .

Links to interesting things from this episode

• Kathy Doyle | LinkedIn
• Independent Podcast Awards 2024
• Quill Podcast Agency | High-Quality Corporate Podcast Production
• CoHost | Podcast Analytics and Audience Insights
• Podcast Production Services | Lower Street
• The world's most influential branded podcasts - Pacific Content
• Alex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / X
• Podcast Advertising Rates [2024] | Ad Results Media
• Audioboom sees revenue growth
• Why our system for valuing podcasts is broken - Current

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Mentioned in this episode:

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A Breath of Fresh Air

The Podcast Show, London, 2024

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The Podcast Show, London 2024

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