🔮 How to Build Communities, TikTok Success and Content Tips w/ Oscar Mackenzie, Head of Marketing at Shares
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Nội dung được cung cấp bởi Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead at Cleo, Oscar knows a thing or two about community building and engaging content on social. You'll learn about 📚 0:00 Intro. 1:37 Building community in fintech. 4:05 Revolution in investing tools. 8:33 Social media strategies in FinTech. 11:20 The leveled playing field. 15:11 Mini documentaries about companies. 18:28 Compound interest and investing. 21:38 Content strategy and business impact. 24:06 Tips for content strategy on TikTok. 28:30 Articulating community at Shares. 33:03 Community as a growth strategy. 39:26 Building a cult-like community. 43:20 Brand value in fintech. 46:14 Future trend: The CEO is the content. 49:00 Building a three-dimensional community. 🖇 Useful links 🖇 🔔 Oscar on Linkedin: https://www.linkedin.com/in/oscarmackenzie/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️
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