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🔮 Think About Your Influencer Strategy Like a Basketball Team | IGWT Mini Episode About Marketing, Growth, Startups
Manage episode 396042829 series 3480664
Nội dung được cung cấp bởi Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Brands need to think about their influencer strategy like a basketball team 🏀. The year is your season and contracts should run the entire length to build brand affinity. In Q4, Black Friday, and Christmas, that's your playoffs.
You have a starting lineup of creators who are being very well paid to continually represent the brand. One to three of those are major hitters with real influence. These are your stars. Surround them with a few role players that are excellent in their niche.
Then you have a bench lineup. Another five that you're taking bets on that are going to be bigger throughout the year. Then you have a few rookies, two-way contracts, etc. that you're testing with a few posts to see if they can work for you.
You need a coach and a support team to help organize and train. The salary recap is your budget. And you rotate and shift each year to meet your needs based on what your brand needs to succeed. This concept can be scaled up and scaled down in size and cost, depending on the size your brand operates in.
Overall, brands should radically reduce one-off influencer posts in 2024. Everything should be longer-term contracts and they should make enough fiscal sense that creators are willing to rep you across every avenue with which they promote.
This goes for D2C, Retail, B2B, Software, everything.
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Follow Yoann and Jake on Linkedin:
🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
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