Ep 52: Talking to Non-Hunters about Hunting with Peter Churchbourne from the NRA

In Seezyn Podcast

In this episode of the In Seezyn Podcast we talk with Peter Churchbourne, the Managing Director for the NRA Hunting Division and Hunters Leadership Forum, we discuss the groundbreaking work by the NRA Hunters’ Leadership Forum (NRA-HLF) and Responsive Management, and how they have conducted extensive research on Americans' attitudes toward hunting and hunters. This research, combined with insights from top debate strategists and communication specialists, has been distilled into a powerful book: How to Talk About Hunting. In addition to this book there is a series of 6 articles summarizing these principles in the American Hunter Magazine.

Peter talks to us about why the public opinion of hunting matters and outlines multiple strategies that hunters can use in conversation, and on social media to improve the support from the non-hunting public, which largely determines the future of hunting across the country.

Key Takeaways:

• The book is specifically designed for wildlife and conservation professionals to build support for hunting through persuasive and effective communication.
• It provides tools to address the public on topics like the historical role and modern benefits of hunting, backed by new social science research and proven communication strategies.
• With hunters representing less than 5% of the U.S. population, maintaining cultural acceptance of hunting is crucial for its future. The book emphasizes reaffirming shared values rather than changing minds.
• The research revealed that most Americans (79%) already have a positive attitude toward hunting, making it a matter of effectively communicating the value of hunting and conservation.

Become a member of the NRA: https://membership.nra.org/MultiStep/JoinToday
Link to American Hunter article referenced in episode: https://www.americanhunter.org/content/how-to-talk-about-hunting/

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