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How to find, hire and upskill marketers for your b2b company's growth team
Manage episode 355062802 series 3444054
Nội dung được cung cấp bởi cody+acclaim@schneidermedia.co and Cody Schneider. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được cody+acclaim@schneidermedia.co and Cody Schneider hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency.
Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.
The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.
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This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.
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Follow me on:
Twitter - https://twitter.com/codyschneiderxx
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Website - https://codyschneider.com
Key points and time stamps:
5:16 Scale yourself out of marketing.
11:53 Focus on one or two channels.
17:27 Marketing owns the customer.
17:41 Set goals, define strategy.
26:01 Set clear objectives and rewards.
33:41 Understand customer buying process.
34:30 Focus on personal drivers.
41:01 Understand customer nuances.
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