E442 - AI and Marketing in 2024 (Matthew Silverman, Silverman Consulting)

Inbound Back Office

Nội dung được cung cấp bởi Inbound Back Office. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Inbound Back Office hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

1M ago 27:17

MP3•Trang chủ episode

Are the AI robots going to take over the world?
Probably.
So we need to prepare now because the speed of AI is intense.
So how do we do that? And what's the outlook?
On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024.
Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days of "online" and loves testing new technologies. He has been utilizing AI in intelligent paid search bidding since before AI was a thing.
In this episode you'll discover:

Where we are with AI in Marketing today
Where AI is heading
What the benefits (and the dangers) of AI are
Best practices for getting the most out of AI

You can find Matthew at:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!

403 tập

#Business #Inbound Back Office #Tell Us