How Podcasting Can Build Your Business with Megan Dougherty

Innovation in Compliance with Tom Fox

Megan Dougherty is the co-founder of One Stone Creative, a company that works with business owners to get more podcast listeners in less time so they can focus on strategy and engagement. Tom Fox welcomes her to this week’s show to talk about the power of podcasts, how they can impact and grow your business, and the upcoming Podcasting for Business Conference in November.

Build Passion and Relationships

A podcast is the perfect outlet for a business to share ideas they are passionate about. It allows you to grow your business and build relationships with like-minded people. "One of the biggest benefits that we've both noticed in podcasting is the networking and relationship-building aspect of it," Megan says. "Who you know in podcasting is everything." Podcasting is a unique and very valuable part of your social media marketing and allows you to create content and build relationships consistently. You're also able to feed all the other areas of your business through this one channel.

Podcasting Builds Intimacy

Tom remarks on the way the podcast format builds intimacy. "Podcasters are in people's heads,” he tells Megan. “That's really an intimacy that you don't get in other forms of marketing or social media marketing.” The strategies you can use to get your message across also vary, he adds. When you podcast, your message is out there forever. Furthermore, you can repurpose it in various ways for different platforms such as LinkedIn and Twitter. The podcast format is an effective resource for getting your message out.

PFB: Feature Presentations

Tom and Megan go through the list of key speakers for the upcoming Podcasting for Business event in November, and share a few of the topics they will be presenting on. Tom specifically mentions Ariel Nissenblatt, who will be doing a presentation on podcast newsletters. Podcast newsletters are effective ways for you to talk not just about your podcast but also any other valuable information you may think listeners would need. Another featured presentation centers around leveraging and growing your podcast and understanding your brand. Your brand is your promise to deliver on a type of message. If you want to start a podcast, authenticity is all that matters. Simply be yourself. Megan also adds that podcasting allows for other businesses to take advantage of free PR. "You're offering them exposure to your own audience. It's free PR. That equalizes conversations in a really big way, and that makes it a lot easier for people to reach out."

Resources

Megan Dougherty | LinkedIn

One Stone Creative

Podcast for Business