EP222: Strategic View on Shopify's Hydrogen Headless Framework, with CommerceUI CTO Michal Klim

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Not another chat about headless! Don't worry, this podcast is packed with practical advice to help you better understand Shopify's headless solution and its relevance to ecommerce merchants.

We’ve heard from some ecommerce teams that it’s not crystal clear what the role of Hydrogen currently is, with frequent improvements to OS and Liquid making them question why a headless approach is needed. We see a long-term future of the Hydrogen / Oxygen stack and, alongside this, theming becoming more low code to help businesses who don’t have custom front-end needs to self-serve more effectively.

Although we’ve spoken quite a bit about headless commerce, we’ve never had a practical discussion around using Shopify’s Hydrogen to explore the genuine pros and cons. Given the surge in popularity of Shopify, it’s the right time to focus on this. To give you the best advice we’re talking to Michal Klim, CTO and Co-Founder at CommerceUI, who has worked with a wide range of customers implementing Shopify solutions.

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