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EP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step Guide
Manage episode 416957132 series 2581854
There are rules everyone can follow to improve the PDP for shoppers and drive better conversions. In this video, James Gurd breaks down the steps to achieving nirvana (the place, not the band).
Timings if you want to jump to something specific:
- [00:40] Define primary and secondary audiences
- [01:02] Build the customer mental model
- [01:46] Define your buyer type
- [02:28] Get the fundamentals right e.g. title, pricing, images, variants etc.
- [09:50] Build in persuasion tactics
- [11:20] Add useful information prompts
- [12:25] Add navigation aids
- [12:55] Add product associations
- [13:22] Add contextual browse abandonment
- [14:28] Review, adjust and finesse
238 tập
EP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step Guide
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 416957132 series 2581854
There are rules everyone can follow to improve the PDP for shoppers and drive better conversions. In this video, James Gurd breaks down the steps to achieving nirvana (the place, not the band).
Timings if you want to jump to something specific:
- [00:40] Define primary and secondary audiences
- [01:02] Build the customer mental model
- [01:46] Define your buyer type
- [02:28] Get the fundamentals right e.g. title, pricing, images, variants etc.
- [09:50] Build in persuasion tactics
- [11:20] Add useful information prompts
- [12:25] Add navigation aids
- [12:55] Add product associations
- [13:22] Add contextual browse abandonment
- [14:28] Review, adjust and finesse
238 tập
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