Google Marketing Live 2024 Recap & Analysis

Inside Google Ads with Jyll Saskin Gales

Nội dung được cung cấp bởi Jyll Saskin Gales. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jyll Saskin Gales hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

1M ago 15:09

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Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.
The episode also features exclusive perspectives from fellow ex-Googlers Solange Abraham and Mathew Growden, and industry expert Tod Maffin, host of the Today in Digital Marketing podcast.
Key topics discussed:
- Google's focus on visual search and the declining importance of keywords
- The continued evolution of Performance Max and its implications for advertisers
- Google's push for AI in advertising and search results
- The lack of focus on B2B and lead generation at GML
- Key recommendations for adapting your Google Ads strategy in light of upcoming changes
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Don't miss any more member-exclusive Q&A's with Jyll and guests like Amalia Fowler, Menachem Ani, Navah Hopkins, Sarah Stemen, and dozens of current and former Googlers. Join Inside Google Ads at https://learn.jyll.ca
Subscribe to Today in Digital Marketing with Tod Maffin
https://todayindigital.beehiiv.com/subscribe?ref=plyJNuwZHm
More about Solange Abraham
https://www.linkedin.com/in/solange-abraham
https://www.housebysolange.com
https://www.instagram.com/housebysolange
More about Mathew Growden
https://www.linkedin.com/in/mathewgrowden
https://growdy.wtf
Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

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#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads