How to run Google Ads with a low budget

Inside Google Ads with Jyll Saskin Gales

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10M ago 22:02

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Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!
This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.
In this episode, you’ll learn about:

Getting your data foundation in place, including conversion tracking, audiences, attribution, and account linking.
Optimizing for micro conversions.
Tips to maximize your Google search investment.
How to leverage audiences to make better use of a small budget.
How to determine if your business is ready for Google Ads.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads
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https://www.linkedin.com/in/jyllsaskingales

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#Business #Marketing #Jyll Saskin Gales #Google Ads #Google Advertising #PPC #Pay Per Click #Digital Advertising #Digital Marketing #Facebook Ads #Inside Google Ads