))
Branding an AI company - S04E04 with Lin Zagorski Latimer
Manage episode 373080663 series 3259356
Nội dung được cung cấp bởi Charli Prangley and Charli Marie Prangley. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Charli Prangley and Charli Marie Prangley hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.
Key Takeaways
- 01:10 - Inside the brand team at Scale AI
- 02:00 - Lin’s responsibilities as a Senior Brand Designer
- 05:05 - Where does the brand team fit within the company structure?
- 06:42 - What teams Lin collaborates with the most
- 08:20 - How Lin collaborates with product designers
- 09:55 - How Lin thinks about the Scale AI brand and their audience
- 15:57 - How has the explosion in AI affected the company?
- 18:42 - Working on the 2023 AI Readiness Report
- 25:07 - How Scale AI works and collaborates with agencies
- 38:01 - Maintaining brand consistency and managing internal feedback
- 40:25 - Challenges Lin is currently facing
- 41:35 - Lin’s advice for creating impactful marketing design
Links
Connect with Charli
Subscribe and stay in touch
42 tập
Chia sẻ
