Season 7, Episode 1: A masterclass in Event Design with Katrina Haby, CX Director of Customer Experience at Melbourne & Olympic Parks

Ipsos' Customer Perspective

We open the new season of Ipsos' Customer Perspective welcoming Katrina Haby, Director of Customer Experience at Melbourne & Olympic Parks - Australia's heart of sports and entertainment, along with Lance Webb, CX lead for Ipsos New Zealand and head of CX Advisory for Asia Pacific.

Katrina and Lance join Helen Bywater-Smith, Ipsos' Global Head of Experience and one of the new hosts of Ipsos' Customer Perspective, to discuss how to design Customer Experiences in the events space. In this episode, we delve into the power of belonging and inclusivity, exploring how Melbourne & Olympic Parks design events that cater to diverse audiences, and leave a lasting impact. We also discuss the power of immersive customer journeys, the importance of drawing inspiration from unexpected places, and the enduring power of personalized human connection. Tune in to discover actionable insights and practical tips that you can apply to elevate customer experiences in any industry. We finish with a new book club feature - where our guests recommend their favourite books to elevate your experiences.