Digital Dish 30: Makeup and the Metaverse: Elevating Luxury Brands’ Customer Experience

ISG Digital Dish

When you’re looking to buy a luxury product, how do you choose which product you buy? Today, consumers are faced with an unprecedented abundance of choices, and their expectations are in a perpetual flux. This constantly shifting consumer landscape presents a formidable challenge for retail and consumer packaged goods (CPG) brands seeking to build a devoted following. Digital technologies, such as the metaverse, force brands to reevaluate their business strategies to ensure they stay relevant in a multi-brand-loyal world. This rings especially true for some of the long-established luxury brands whose consumers have distinct and often demanding expectations of their retail experiences. What strategies can these brands employ to consistently raise the bar, thereby ensuring they secure loyalty and the largest share of their purchasing choices?

Join us for this episode as we explore how digital is impacting the world of luxury brands. Our guest Anika Sharma, General Manager & Global Client Partner at LTIMindtree, who works with large-scale CPG and retail clients. She has a deep passion for elevating cherished brands that evoke a sense of well-being in their customers. Our discussion revolves around the pivotal role played by digital technology and human-centric approaches in enabling brands to adapt and thrive within the ever-evolving consumer landscape. How can the metaverse emerge as a transformative catalyst for brands and consumers, altering the dynamics of their interactions in profound ways?