Brand Building Secrets Most Business Owners Get Wrong w/ Costa Carastavrakis

Jandre de Beer - How to Build a Better Business

🗒️ What You're Going to Learn in This Video: In this video, we dive deep into the psychology of brand building with marketing expert Costa. Learn why your brand name isn't as important as you think, discover the secrets behind billion-dollar brands like Sorbet, and understand what actually matters when building a lasting business. We break down common branding mistakes, explore real-world success stories, and reveal practical strategies you can implement immediately. 🤔 Who Am I? Hi, I'm Jandre, the founder of the Top 1% Marketing Agency, V8 Media, and CEO of the V8 Group! Together with my guest Costa, who has helped create multiple successful brands including Sorbet (which sold for over a billion rand), we're sharing insider knowledge about what really makes brands succeed. Whether you're just starting out or looking to scale your existing business, this episode will transform how you think about branding and marketing. 👀 Follow Me On: 👉Instagram: ⁠ / officialjandredebeer ⁠ 👉TikTok: ⁠ / officialjandredebeer ⁠ 👉LinkedIn: ⁠ / jandredebeer ⁠ ⏱Timestamps ⏱ Timestamps: ⁠0:00⁠ - Introduction & Guest Background ⁠2:13⁠ - What Makes Costa Tick: Marketing & Branding Journey ⁠3:07⁠ - The Evolution of Marketing: It's Broader Than You Think ⁠6:09⁠ - The Story Behind Sorbet's Brand Name ⁠8:56⁠ - Creating Butternut: Brand Name Innovation ⁠12:28⁠ - The Human Element vs AI in Branding ⁠13:22⁠ - Sorbet's Success Story: From Name to Billion-Dollar Brand ⁠14:29⁠ - Your Brand Name Is Not Your Brand ⁠16:47⁠ - The Apple Effect: How Experiences Shape Brands ⁠19:41⁠ - Common Brand Building Mistakes ⁠22:16⁠ - Finding the Balance in Brand Research ⁠26:35⁠ - Brand Evolution & Name Changes ⁠31:01⁠ - The Importance of Brand Descriptors ⁠36:10⁠ - Industry Context in Brand Building ⁠39:23⁠ - Brand Name Evolution Examples ⁠42:21⁠ - When to Refresh Your Brand ⁠46:11⁠ - Final Thoughts: Action Over Analysis ⁠47:08⁠ - The Energy of Action vs Thought 🔎 Hashtags ⁠#businessbranding⁠ ⁠#brandstrategy⁠ ⁠#marketingtips⁠ ⁠#entrepreneurship⁠ ⁠#brandbuilding⁠ ⁠#businesssuccess⁠ ⁠#marketingstrategy⁠ ⁠#brandidentity⁠ ⁠#businessgrowth⁠ ⁠#startuptips⁠ ⁠#smallbusiness⁠ ⁠#branding101⁠ ⁠#businessadvice⁠ ⁠#marketingexpert⁠ ⁠#businesstips⁠ ⁠#brandawareness⁠ ⁠#growyourbusiness⁠ ⁠#marketingsuccess⁠ ⁠#brandmarketing⁠ ⁠#businessstrategy⁠ 🔎 Related Searches: how to create a successful brand name, what makes a brand successful, brand building strategies, how to name your business, successful brand examples, brand strategy for small business, how to build brand identity, brand development process, how to make your brand stand out, branding mistakes to avoid 🔑 Keywords: brand building, brand strategy, business naming, brand development, marketing strategy, brand identity, business growth, brand success, brand psychology, market positioning, brand evolution, customer experience, brand value, business scaling, brand differentiation, marketing expertise, brand recognition, customer loyalty, brand consistency, market disruption